One of the few marketing research firms focused on the quality of the field execution.
How We Do It
TNS Sorensen uses specially trained interviewers, an ISO 9000 certified process, and a vast retailer network to quickly and accurately gather point of purchase data. We employ ethnographers to observe shopping habits on site and from videotape. In-store focus groups and "shop-alongs" provide qualitative insights.
Our TNS Sorensen team helps translate what the data means to a retailer's bottom line. PathTracker®, our revolutionary shopper tracking technology captures and compares data from multiple stores to develop customer-centric category management plans, store designs, and promotional strategies.
