Sorensen Associates :: The In-store Research Company



		“In terms of the competition, I think Sorensen offers value for the price that's tough to beat. I don't feel that I am paying for a big name, but I am getting the same level of service.” - Researcher, Sara Lee

Management

Our Philosophy:

Our mission is to assist manufacturers and retailers in optimizing their value to shoppers with better merchandise and a superior shopping experience. We do that through a daily commitment to enhance the lives, careers and fortunes of all of our stakeholders. Philosophically, we are aligned to always put the management subservient to the success of everyone before us.

Herb Sorensen
Founder and Global Scientific Director
TNS Sorensen



		Research Team Herb Sorensen, Global Scientific Director James Sorensen, Executive Vice President, Retail & Shopper Insights Ginger Sack , Vice President, Research & Analytics Armeen Gould, Vice President, Retail & Shopper Insights Jeff Odegaard, Vice President, Operations Debra Selby, Vice President and CFO


	Fresh from the Source: Seeking Qualified Buyers Quirk's Marketing Research Review, December 2001, by John Morrow The Science of Shopping AMA's Marketing Research, by Herb Sorensen Sign up to receive the newest research on shopper behavior and in-store research



			TNS Sorensen engenders a supportive work environment where employees thrive. - An employee

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