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Text[0]=["Herb Sorensen PhD, CEO & President","Herb  is a biochemist (UC Davis, 1970) whose training and study ranged from theology to quantum mechanics.  This very broad perspective provides the basis for Sorensen Associates’ creative, robust, scientific research philosophy.  Herb presides over the development of new services and research methods at Sorensen Associates.  His latest contribution is the development of PathTracker<sup>&reg;</sup>, the revolutionary electronic shopper tracking and learning system. "]
Text[1]=["James Sorensen, Senior Vice President, Client Services","James has been studying shopper behavior and how it is influenced by the store environment since 1991.  His specialty is packaging and the interaction of shoppers with products and merchandising displays.  As the senior manager of Sorensen Associates’ Client Service group, James uses his knowledge of shopper motivation and behavior research, product development and packaging to enhance clients’ design and merchandising strategies.  James’ insights are shared through publications and as a featured speaker at conferences such as Brand Packaging’s “Packaging That Sells,” The POP Show and IIR’s Packaging Research Conference.  "]
Text[2]=["Ernie Melsby, MBA, Vice President, Client Services","In addition to his supplier side expertise, Ernie has 20+ years of marketing and research experience from the manufacturer’s perspective.  Ernie has been responsible for both custom and syndicated market research. He has experience in all types of consumer research including new product development, category management and established brand marketing research. During his career, he has worked in marketing and marketing research for several major consumer packaged companies including Georgia Pacific, the Kellogg Company, H.J. Heinz and Pillsbury. "]
Text[3]=["Armeen Gould, Account Executive","Armeen, a veteran consumer market researcher, operates Sorensen’s East Coast office, located near Hershey, Pennsylvania.  He is a graduate of American University and John Hopkins School of Advanced International Studies.  He is an authority on customer segmentation and video mining technologies, and  has held executive positions at Spectra Marketing, Whirlpool Corporation, Coca Cola and Saab.  "]
Text[4]=["Mark Heckman, Vice President, Retail Insights","Mark brings a unique balance of experience from both consumer behavioral research and retail practices.  As Director of Marketing Research at Marsh Supermarkets and later VP of Marketing at Randalls Foods, Mark has over 20 years of hands-on experience that impacts both the structure and resulting action points of research projects.  Mark is also past chairman of the Food Marketing Institute's Consumer Market Research Committee and speaks frequently at retail industry forums."]
Text[5]=["Jeff Odegaard, Vice President, Operations","Jeff has over 20 years of operations experience in the retail and shipping industries, having worked for world-class companies such as Safeway (11 years), FedEx Express, the US Postal Service, and Hollywood Video.  He has specialized in controlling operational costs through optimizing employee scheduling and improving operational processes.  Jeff has a degree in Industrial Engineering from the University of Washington and is a senior member of the Institute of Industrial Engineers."]
Text[6]=["Debra Selby, Vice President and CFO","More soon..."]
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Text[15]=["","This is only text"]
Text[16]=["","Some Lists <li>list one</li> <li>list two</li> <li>list three</li> <li>list four</li>"]


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